Summer is underway and this is the time when many companies
start planning next year's budget. For certain executives,
budgeting is a matter of taking a percentage of this year's
budget or last year's revenues.
However, for the sophisticated executive, the optimum budget
for increasing profits is a mathematical formula that can be
calculated with market response modeling and customer equity
Marketing information can yield specific spending
recommendations for products, segments and media that can give
you the highest short and long term profits.
Let us know if we can help you with your budgeting this year.
Barbara Lewis President of