Many executives have repeated
this age-old adage – the effect of which is wasted allocation of the
marketing budget. Now through development of sophisticated analytical
tools and methodologies, such as econometrics and optimizations, we can
determine which advertising spend, as well as other marketing
activities, has the best return on marketing investment to increase
profitability and customer lifetime value.
a number of names such as marketing mix, media mix,
marketing resource management, marketing measurement
or marketing productivity, this analysis helps
companies get their arms around what's working and
what's not working in the marketing arena. Years
ago, with very few marketing channels, the marketing
mantra was test, test and test. However, with
perhaps over 100 marketing activities along with other
external drivers (such as interest rates if it's a
bank or weather if it's retail), testing is nearly
impossible as well as prohibitively expense.
Let us know if we can help you determine which half
of your advertising is working.
HERE if you would like a FREE Database
Inventory Audit Plan